DISCIPLINE
UX Design | Retail Design | Branding
TIMELINE
August - November 2023
TOOLS
Blender, Figma, Procreate, Adobe Creative Suites, AI image generating tools (Dall-E, Freepik)
PROJECT OVERVIEW
This project reimagines Crayola, elevating the classic crayola brand to appeal to a broader demographic and align with contemporary trends. It also is to adapt the nostolgia of traditional art tools with newer technology.
The goal is to create an immersive experience that extends Crayola's reach beyond children, refreshing the brand's image through the Pop-up experience.
Exploring Crayola
00.
Crayola is globally recognized as a premier toy brand, specializing in art supplies and toys designed for children. While its products enjoy widespread popularity among its target demographic, opportunities for teens and young adults to engage with Crayola become limited once they reach a certain age.
Older Target Audience
There is an opportunity to broaden the demographic by targeting teens and young adults, explaning beyond the traditional child-centric focus.
Mascot Redesign
The pre-existing mascot appeals to a limited younger audience due to it's design, lacking the wide-reaching "cuteness" factor critical for boosting brand sales and leaving a memorable impression.
Expand the Market
Crayola aims to broaden it's international reach by 2027. This strategy could include exploring East Asian countries as initial market research.
Design Opportunities
01.
Design Choice Research:
Pop-Up Stores
02.
Based on South Korean Statistics
45%
of Generation Z Koreans say they have visited a pop up store before.
97.2%
of people visit at least 1 pop up 1 in 5 times they go out.
Why do Markets use Pop-Ups?
Why do People visit Pop-ups?
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Product Promotion
The new unique temporary playground
Exclusive, immersive experiences catered to special interests
Fandoms engaging with favorite brands
Provide customers a unique experience
Experience brand's philosophy
Increase exposure and trace of memory
The Crayola Pop-Up Store
YOYO
The new mascot of Crayola.
Yoyo is an alien that comes from planet Yola, and he is briefly visiting earth to take you to visit hime home "Planet Yola". He aims to unleash the inner-child and creativity in every teenager and young adult.
TIME TO VISIT PLANET YOLA!
This Pop-Up concept transports visitors to the amazing world of Planet Yola. Each room is designed to immerse visitors into a unique universe, reigniting their childhood creativity through experitial encounters
Walk into the room, choose a crayon of your liking, and unleash your imagination. Add your own unique colors to the giant canvas of Planet Yola on the wall.
The image on the wall is and AI-generated image, created by inputing prompts to DALL-E such as "Dreamscape crayola planet in black and white mosaic"
01 THE PLANET OF CREATIVITY
Step into the realm of Planet Yola, not just a canvas on the wall, but the entire world. Engage with the artifacts and capture the moment of you visit to the planet. Creativity is ageless and fun.
The purpose of this room serves as a marketing tool, encouraging visitors to take images and upload it on social media to attract more customers.
02 FEEL, TOUCH, SMELL, AND SEE
Say hello to your Planet Yola alter ego. Explore your inner self with the photobooth and capture your unique essence. Let your creativity run wild and create a new you.
AI technology transforms the photo taken in the photobooth to personalized coloring pages. Nearby desks offer Crayola products for trail; potentially encouraging purchases.
03 CREATE A NEW VERSION OF YOURSELF
Desk located outside the photobooth
AI generated image, creating a coloring page version of the visitor.
The gateway to bringing a piece of Planet Yola back you your world, preserving the memories forever. Keep a part of Planet Yola with you. We wish you a safe journey back to Planet Earth! See you again.
The giftshop, selling all products displayed and Yola souveniers, serves as the pop-up store's primary revenue source.
04 IN MEMORIES OF PLANET YOLA
Room 1
Room 4
Room 2
Enter
Exit
Room 3