The First Snap to a Better World
DISCIPLINE
Branding | Design Disruption
TIMELINE
January - April 2021
TOOLS
Indesign, Illustrator, Adobe Creative Suites, Procreate
PROJECT OVERVIEW
Vert is a brand that take a step towards design disruption. It is meant to break away from the conventional representation of eco-friendly images by utilizing bold and contrasting colors, while maintaining the color green as the central color of the brand.
Exploring Conventional Designs
00.
Eco-conscious brands often embrace lighter, earthly palettes and pastel colors in their designs. This choice is delliberate, as it communicates the brand's affinity with nature, evoking a gentle and approachable aura.
Proxima Nova
Bold
Header
Aa
Microsoft San
Serif
Body
Aa
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Design Disruption
01.
Vert communicates the eco-friendly message through neon and black colors. It serves as a visual call to action for people to alert people of environmental pollution and embrace eco-friendly products.
For more in-depth insights into the brand's design ethos, refer to the brand book. Discover a comprehensive overview of the various logos, typography, imagery, packaging, and digital elements that define the brand's visual identity.
The Brand Book
Scroll down or drag the pages to flip through the book. Right click to view in fullscreen.
The digital media below conveys pollution through neon green smokes and green liquids. However, by utilizing simple text, it conveys the sustainable image of the brand. This method effectively catches the viewers attention and addresses the importance of acknowledging environmental challenges.
Digital Branding