Capture, Create, Share: Memories for Life
Rediscover the Magic of Film, without the Film.
the charm of film photography but seek a hassle-free experience, Keepsake brings
the magic of film into the digital age.
With Keepsake, capturing and sharing life's precious moments is effortless,
allowing you to focus on creating memories that last a lifetime.
DISCIPLINE
TIMELINE
TOOLS
01
RESEARCH & ANALYSIS
How can we preserve the nostalgia of
a film camera, while integrating the
benefits of a digital camera?
How can we create special experiences
to share memories with our loved ones?
CHALLENGES & GOALS
Beginner Photographer who takes pictures
for experience of sharing memories
Years Old
16 - 22
TARGET AUDIENCE
...nostalgic aesthetic
...affordability
...portable & stylish
...user-friendly features
...authentic film experience
USERS WANT...
USER ANALYSIS
PERSONAS
JULIA HOPES 21
Freshman in College
CONCERNS
Complication of Use
Hassle of Understanding Use
High Maintenance Price
Julia is a Freshman in College and was recently gifted
a disposable film camera by her boyfriend. She likes
taking pictures on it, but find a few features of the
film camera uncomfortable.
NELSON GRAHAM 16
High School Student
CONCERNS
Expensive to purchase
Complication of Use
Unorganized Photos
Nelson, an outgoing high school student, loves
spending time with friends and family. He enjoys
capturing life's special moments and is seeking a
fun and affordable digital camera to do so.
JOURNEY MAP
CARE AT SCHOOL
FILM
FILM
High Cost
Complex Development
Limited Storage
Unpredictable Results
Upfront Cost
Organization Issues
Data Lost Risk
Learning Curve
DIGITAL
PAIN POINTS
...blend film & digital photography?
...simplify the camera’s workflow?
...make the camera affordable?
...automate photo organization?
...streamline image transfer?
HOW MIGHT WE...
02
CONCEPT DESIGN
A user-friendly digital camera that seamlessly integrates
with a mobile app, offering a range of additional features.
HOW IS THE PRODUCT GOING TO LOOK LIKE?
BRAINSTORMING
This is a brainstorm of the physical product of the camera.
There are 3 key points: compact size, unique design, simple use
APP MAP
WIREFRAMES
FINAL DESIGN
03
03-02
PHYSICAL DESIGN
03-03
APP INTERFACE
ALL FRAMES
04
REFLECTION
REFLECTION
With additional time, I would have prioritized prototype testing to gather user
feedback and make informed improvements to the physical and interactive design,
enhancing the overall user experience. I would have also focused on refining the
interface where the camera connects to the phone for sending images, ensuring a
seamless and intuitive process.
Additionally, creating a physical model would have provided a tangible platform for
testing key features and iterating based on real-world user interactions.